How scarce is your product? Or more importantly, how scarce do your customers think it […]
Anchoring is a concept in Behavioural Economics, where a person forms an opinion based on […]
I have recently heard suggestions that hotels using Dynamic Pricing algorithms should turn them off […]
Brrr, its cold! Hello from Thredbo. Today, I am going to analyse how Thredbo has […]
The Australian Government is changing the way it determines what fees will be charged for […]
Customer Segmentation has always been important. Although you have probably got by until now without […]
When should Victoria be easing restrictions? In this short video we analyse the Victorian COVID […]
I’ve just finished reading the NSW Productivity Commission Report, its Green Paper, on how to […]
This article looks at Customer Segmentation, how you can apply it, and why it is […]
In this article we look at Booking Lead Time, and why it is such an […]